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Sunday, April 27, 2014

Theory Description: Scholarship on the Move: A Rhetorical Analysis of Scholarly Activity in Digital Spaces


            This chapter expounds on a study based on a rhetorical analysis of scholarly texts in various digital forms for publication. These include venues such as journal articles, blog posts, discussion forums, and Twitter feeds. In this study, the group considers the ways in which these digital forms present content, provide for analysis and consideration of scholarly topics, use visual design to shape the reader’s interaction with the information, or organize the content in complex ways. The theory and conclusions in this chapter are based on group findings after performing this study. In order to determine if these digital forms were sufficient venues for academic scholarship the group chose five categories of “rhetorical moves” to focus on during their study including explicit argumentation, speculation, implicit association, dialogic exchange, and formal enactment. These categories were chosen for analysis because of the tradition set by existing pedagogy.
Explicit argumentation refers to the practices taught in composition classes and what is usually represented in published works. Explicit argumentation is a convention familiar to composition textbooks and teacher-scholars of English. These practices are typically used in traditional research texts and scholarly work. Speculation refers to the rhetoric that isn’t necessarily asserted but a kind of writing that is left open-ended to an extent. This practice asserts that scholarship and rhetoric need not only be argumentative or used to reveal one prevailing truth. Implicit Association argues that digital forms of scholarship allow the reader to interact with the content and produce knowledge by associating information and draw connections and form the content to create meaning that the author could not have imagined. The study explains that digital texts are already using hyperlinks as well as juxtaposition of words, images, and design elements to enforce this type of reader interaction. Dialogic exchange is based on the theory of Kenneth Bruffee (1984) who believed that knowledge is born in conversation. For Bruffee, dialogic exchange is the concrete on which the production of knowledge rests. This theory implies the importance of community, interaction, and socialization. The digital forms that the group found to support this theory are interactive discussion forums, wikis, and other social media platforms. Formal enactment refers to the theories of visual perception and new media. These ideas analyzed the ways in which digital forms allow for interpretation though presentation and implementation. The group identified places where authors make use of the digital space for design possibilities to make meaning.
            The conclusion of the chapter sums up the group’s analysis in three significant ideas:
“The first is that the rhetorical moves that we conceive of as characteristic of traditional scholarship also happen in recognizable ways in digital forms, most evidently in webtexts, but in all the forms we studied. Thus, we argue that our analysis provides concrete evidence that the kinds of moves that define traditional scholarship can also define digital scholarship.”
“Second, scholarly activity happens in new ways in these digital spaces. Digital forms not only allow for some of the same moves that define the scholarly productions long valued in English studies, they allow for extending our definitions of the “scholarly” and provide new outlets for productive knowledge-building work.”
“Finally, our analysis illustrates how spaces like Twitter, Techrhet, and blogs can serve as a direct outlet to most formal scholarly productions. That is, ideas explored and developed in these spaces frequently find their way into other scholarship and play a role in the development of ideas and production knowledge.”

-Amy Eades

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