In the chapter Mr.
Secrets: Multimodality’s Complex Invitation to Remake Text, Meaning, and
Audience Tony O’Keefe talks about how mixing medias provides the composer
of the work some “allowances” that they would otherwise be lacking. He also
mentions how deciding to compose a work in a multimodal way can also require a
level of collaboration and sacrifice in terms of the vision of the work.
The website I picked as an example for this theory is
Pottermore. When Rowling set out to create this interactive web space she did
not have all the skills needed to put it together. So she had to bring in web
designers, artists, musicians, sound designers, etc. in order to bring her
dream to life. With this huge level of collaboration it is safe to guess that
some of her original visions for this project were lost or modified in the
process. But it is equally easy to assume that the people working with her
added to her ideas and made things that she loved.
She was, with the help of other and the platform on which
she composed, able to create an interactive experience for her readers that was
complex and engaging in a way that the movies, books, or videogames were. Rowling
was given allowances in terms of what her site was capable of and she was
required to let go of her creative control in order to get it done.
This example is a more popular and less personal example of
what multimodality can give to an idea’s richness. It also serves as a model
for what is possible and it is beautiful while it does so.
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